Privacy Policy

We believe privacy is an important part of our life, so we want to make sure you have a safe and enjoyable experience on our website.




Important information and who we are:


This privacy policy aims to give you information on how Wanderlust Destinations collects and processes your personal data through your use of our website and/or in your interaction with our independent travel agents, including any data you may provide through this website, when you sign up to our marketing communications, request or purchase a product or service, make an enquiry or otherwise interact with us.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.



This privacy policy is issued on behalf of the Wanderlust Destinations so when we mention “Wanderlust Destinations, Wanderlust USA or Wanderlust Canada ”, “we”, “us” or “our” in this privacy policy, we are referring to Wanderlust Destinations who is responsible for processing your data. 

We will let you know which entity will be the controller for your data when you purchase a product or service with us. Wanderlust Destinations is the controller and responsible for this website.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.


Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: Wanderlust Destinations

Email address:

Postal address: Frank Street, South Wales, NP197AF

Phone: 01633 404123

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.


Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated in March 2019.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

We may make changes to this privacy policy from time to time and/or as required by law. We reserve the right to make any revised policy effective for personal data we already hold about you as well as any information we receive in the future. We will post a copy of the updated privacy policy on our website prior to any changes taking effect. If we make any significant changes we will also notify you of any such changes by email in advance. Your continued use of the website and/or our services following any changes to the privacy policy (of which you will be notified as described above) signifies your acceptance of those changes.


Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


The data we collect about you:


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:


IDENTITY DATA includes first name, maiden name, last name, username or similar identifier, marital status, title, assistance requirements, dietary requirements, passport information, date of birth and gender.


CONTACT DATA includes billing address, home/office address, email address and telephone numbers.


FINANCIAL DATA includes bank account and payment card details.


TRANSACTION DATA includes details about payments to and from you and other details of products and services you have purchased from us.


TECHNICAL DATA includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.


PROFILE DATA includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.


USAGE DATA includes information about how you use our website, products and services.


MARKETING AND COMMUNICATIONS DATA includes your preferences in receiving marketing from us and our third parties and your communication preferences.


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We may sometimes collect information relating to your passport information, dietary, assistance requirements and medical conditions. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service we would otherwise provide to you, but we will notify you if this is the case at the time.


How your personal data is collected?


We use different methods to collect data from and about you including through:

Direct interactions:

This is where you interact with or request services from our independent travel agents. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • Create an account or personal profile on our website;
  • Subscribe to our marketing communications;
  • Request and/or purchase our products or services (via our website, email,
  • Telephone or other method);
  • Enter a competition or promotion; or
  • Make an enquiry, give us feedback or contact us.

Automated technologies or interactions.

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy in the Privacy Policy link at for further details.


Third parties or publicly available sources.

We will receive personal data about you from various third parties as set out below:


Technical data from the following parties:

  • Analytics providers (such as Google based both inside and outside the EU);
  • Advertising networks (such as Cohorts based outside the EU); and
  • Search information providers (such as Hubspot based outside the EU)

Contact, financial and transaction data from provoders of technical, payment and delivert services(such as Chase Paymentech based outside the EU and Santander based inside the EU).

Identity and contact data from publicaly available sources (such as Companies House and the Electoral Register based inside the EU).

Identity data from travel supplier partners and tachnology partners such as Travelutionary and Odysseus


How we use your personal data:

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation

Generally we do not rely on consent as a legal basis for processing your personal data although we may do so in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


Purposes for which we will use your personal data
At Wanderlust Destinations, we are committed to protecting your privacy and ensuring the responsible use of your personal data. We adhere strictly to legal standards and will only use your personal information when permissible by law. Primarily, we use your data in these circumstances:

  • To fulfill the contract we’re about to enter into or have entered into with you.
  • When it’s necessary for our legitimate interests and your rights do not outweigh these interests.
  • To comply with legal or regulatory obligations.

In some cases, we may use your consent as a basis for processing personal data, particularly for sending marketing communications via email or text message. You have the freedom to withdraw your consent at any time.


Understanding How We Use Your Data:

Below is a detailed table describing the purposes for which we use your personal data, the types of data involved, and the legal grounds for processing. This table also outlines our legitimate interests when applicable. If your data is processed on more than one legal basis, please contact us for details.











































Marketing Choices and Your Rights:

We believe in offering you choices regarding the use of your data for marketing and advertising. We use your data to gauge what products, services, and offers may interest you. However, if you prefer not to be profiled in this way, you can opt-out anytime. Opting out might make the communications less relevant to you.

You’ll receive marketing communications from us if you’ve requested information or have not opted out. If you're not yet a customer or user, you can opt-in for marketing communications through our website. We require your explicit consent before sharing your data with third parties for marketing.


Cookies and Website Interaction:

Our website uses cookies to recognize you and enhance your experience. You can adjust your browser settings to refuse cookies or alert you when they are being sent. However, this might affect the functionality of our website.


Changing Purposes:

We’ll only use your personal data for the purposes we collected it for unless we reasonably consider a new purpose compatible with the original one. We’ll inform you and explain the legal basis if there's a need to use your data for an unrelated purpose.

Your trust is paramount to us. Please contact us if you have any questions or need further clarification on how we handle your personal data.


International Transfers:

Wanderlust Destinations is an independent travel affiliate of Merlin Travel Group. We share your personal data within the Merlin Travel Group, which may involve transferring your data outside the European Economic Area (EEA). Your data may be transferred to, and stored at, a destination outside the EEA.


Our data is securely stored on servers located worldwide as part of a network of data centers. It may also be processed by staff operating outside the EEA who work for us or one of our suppliers. These staff members may be involved in various tasks, including fulfilling your order, processing your payment details, and providing support services.


When we transfer your personal data out of the EEA, we ensure it receives a similar degree of protection by implementing at least one of the following safeguards:


Adequate Countries: We only transfer your personal data to countries that the European Commission has deemed to provide an adequate level of protection for personal data. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.


Contractual Clauses: Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For more information, see European Commission: Model contracts for the transfer of personal data to third countries.


Privacy Shield: For providers based in the US, we may transfer data to them if they are part of the Privacy Shield, which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see European Commission: EU-US Privacy Shield.


For more information on the specific mechanism used by us when transferring your personal data out of the EEA, please contact us. We are committed to ensuring that your information is secure and handled with the utmost care, wherever it may be processed.



Wanderlust Destinations is an independent travel affiliate of Merlin Travel Group.


Sharing Your Personal Data:

As part of our commitment to providing comprehensive travel services, we may share your personal data with members of the Merlin Travel Group and other entities as outlined below:


Third-party processors: As detailed in the table in section 4, we may share your data for specific processing purposes.


Business partners, suppliers, and subcontractors: For the performance of any contract we enter into with you, it may be necessary to share your information.


Business functions outsourcing: In cases where we outsource any of our business functions where your data is collected or stored.


Business transfers: If we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.


Legal obligations and rights: If we are under a duty to disclose or share your personal data to comply with any legal obligation, or to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of our employees, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.


Privacy and Security Assurance:

A copy of Merlin Travel Group's Privacy Policy is available for your review at

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes. We strictly permit them to process your personal data for specified purposes and in accordance with our instructions.


Our Commitment:

At Wanderlust Destinations, we are committed to the ethical and legal handling of your personal data. We assure you that your data will never be sold to third parties for marketing purposes. We strive to ensure that your travel experiences are not only memorable but also secure and private.

 Data security:

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or wrongfully disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Retention of Your Personal Data at Wanderlust Destinations:

At Wanderlust Destinations, we are committed to maintaining the privacy and security of your personal data. We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. This includes meeting any legal, regulatory, tax, accounting, or reporting requirements. Should a complaint arise, or if there is a possibility of litigation relating to our relationship with you, we may keep your data for a longer period.


Determining the Retention Period:

The duration for which we keep your data is determined by several factors:

  • Nature and Sensitivity: We consider the amount, nature, and sensitivity of your personal data.
  • Risk of Harm: The potential risk of harm from unauthorized use or disclosure of your personal data.
  • Processing Purposes: The purposes for which we process your personal data and whether those purposes can be achieved through other means.
  • Legal Requirements: The applicable legal, regulatory, tax, accounting, or other requirements.

Legal Obligations:

By law, we are required to retain basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.


Your Rights:

You may have the right to request the deletion of your data in certain circumstances. For more information on this and your other legal rights, please refer to the section below.


Anonymization for Research or Statistical Purposes:

In certain situations, we may anonymize your personal data (rendering it no longer associated with you) for research or statistical purposes. In such cases, we may use this anonymized information indefinitely without further notice to you.


Your Privacy is Our Priority:

At Wanderlust Destinations, we take your privacy seriously and are committed to safeguarding your personal data while providing you with exceptional travel experiences. If you have any questions or concerns about how we handle your data, please do not hesitate to contact us.


Understanding Your Legal Rights at Wanderlust Destinations:

As a valued client of Wanderlust Destinations, you are entitled to various legal rights under data protection laws concerning your personal data. Below is a summary of your rights and how to exercise them:


Your Rights:

  1. Request Access: You have the right to access the personal data we hold about you.
  2. Request Correction: If you believe the information we have is incorrect or incomplete, you can request a correction.
  3. Request Erasure: You can ask for your data to be erased from our system under certain conditions.
  4. Object to Processing: You have the right to object to our processing of your personal data.
  5. Request Processing Restriction: You can request the restriction of processing your personal data.
  6. Request Data Transfer: You have the right to request the transfer of your data to another organization or directly to you.
  7. Withdraw Consent: Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time.

Exercising Your Rights:

To exercise any of the above rights, please contact us at We are here to assist you.


No Fees Usually Required:

Accessing your personal data and exercising your rights is generally free. However, we may charge a reasonable fee or refuse to act on a request if it is unfounded, repetitive, or excessive.


Verifying Your Identity:

For your security, we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights. This is a measure to ensure personal data is not disclosed to anyone who has no right to receive it. We may also contact you for more information regarding your request to speed up our response.


Response Time:

We aim to respond to all legitimate requests within one month. Complex or numerous requests may take longer, but we will notify you and keep you updated.


At Wanderlust Destinations, your privacy and the security of your data are of utmost importance. We are committed to ensuring your rights are respected and upheld. If you have any questions or need further information, please do not hesitate to contact us.


Glossary: Understanding Your Rights and Our Responsibilities at Wanderlust Destinations



Legitimate Interest: This refers to the interest of our business in conducting and managing our activities to provide you with the best service/product and a secure experience. We always weigh any potential impact on you (positive and negative) and your rights before processing your personal data. We avoid using your personal data when our interests are outweighed by the impact on you unless with your consent or as required by law. For more information on how we assess our legitimate interests against the potential impact on you, please contact us.


Performance of Contract: This involves processing your data when it's necessary for the performance of a contract you're part of, or to take steps at your request before entering into such a contract.


Comply with a Legal Obligation: This means processing your personal data when it's necessary for us to comply with a legal obligation.



You have several rights under data protection laws regarding your personal data:


Request Access: Receive a copy of the personal data we hold about you to verify our lawful processing.


Request Correction: Have any incomplete or inaccurate data corrected.


Request Erasure: Ask us to delete or remove personal data where there's no valid reason for us to continue processing it. You can also request this if you've successfully objected to processing (see below), if we've processed your information unlawfully, or if we must erase your personal data to comply with local law. There may be legal reasons why we cannot fulfill this request, which we will provide at the time of your request.


Object to Processing: Object to our processing of your personal data where we rely on legitimate interest and something in your situation makes you want to object as it impacts your fundamental rights and freedoms. You can also object to processing for direct marketing purposes. We may continue processing if we demonstrate compelling legitimate grounds overriding your rights and freedoms.


Request Restriction of Processing: Ask us to suspend processing of your personal data in certain scenarios:

  • If you want us to establish the data's accuracy.
  • Where our use of the data is unlawful, but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims.
  • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request Transfer: Obtain your personal data in a structured, commonly used, machine-readable format and transfer it to you or a third party you've chosen. This applies to automated information you initially provided consent for us to use or where we used the information to perform a contract with you.


Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your personal data. This won't affect any processing already done before you withdraw your consent. If you withdraw, we may not be able to provide certain products or services, and we will inform you if that's the case when you withdraw.


At Wanderlust Destinations, we're committed to ensuring your rights are respected and upheld. If you have questions or want to exercise any of your rights, please contact us. We're here to provide you with a seamless and secure travel experience.


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